Grupo Nomura

Facing stock imbalances across its store network, Nomura Group — the largest Adidas franchise in Brazil — partnered with Onebeat to transform store-to-store transfers from a reactive operational fix into a strategic, revenue-generating lever.

QUICK FACTS

The Results

$ 1.2M USD

in incremental revenue, in the 6 first months

47,380

units intelligently reallocated

39%

sales conversion on transferred inventory

THE CHALLENGE

Stockouts in the Right Stores, Excess in the Wrong Ones

Operating a large retail network with a complex assortment, Nomura Group faced a common retail challenge: inventory was available, but not where demand actually was. Store transfers were reactive, driven by urgency and with little visibility into financial impact. The result was lost sales and tied-up capital. Transfers needed to evolve into strategic decisions directly connected to sell-out performance and cash flow.

“Before Onebeat, store transfers were reactive. Today, they are strategic decisions. We know exactly when to move inventory, where it will sell, and the impact it will have on results. The revenue we unlocked in just a few months proves how much value was already sitting inside our stock.”
— Mauro Nomura, CEO, Nomura Group

THE OUTCOME

AI-Powered Store Transfers and Inventory Optimization

Onebeat began guiding when, what, and where to transfer based on real-time demand signals and SKU-level performance, ensuring AI-driven decisions with clear criteria, objective prioritization, and visibility into expected ROI before execution.

The strategy was built on three optimization fronts:

Inventory Balancing to move excess stock from low-performing stores to locations with unmet demand
Tail Rotation to relocate slow-moving SKUs to stores with higher sell-through potential
Assortment Consolidation to complete size and product grids in high-performing stores, increasing conversion probability