From shelf‑drops to shelf‑tops
Kazo
Kazo, founded in 2007, has become one of India’s most dynamic women’s fashion brands—known for chic, trendsetting collections that blend global style with affordability. But as fast fashion accelerated, Kazo struggled to keep up. Bestsellers disappeared quickly from shelves, while surplus items piled up in low-performing stores. The result: frustrated customers, lost sales, and stale inventory.
QUICK FACTS
15%
reduction in surplus and ineffective inventory
18%
improvement in store turns
14%
increase in product freshness
28%
improvement in bestseller availability
THE CHALLENGE
Kazo’s challenge was speed. Fast fashion moves quickly, but the brand’s replenishment cycles and inventory transfers couldn’t match the pace. High-demand items sold out rapidly, while aging products clogged store space. With no agile way to rebalance stock across its network, Kazo risked losing both sales and brand appeal.
THE OUTCOME
By adopting Onebeat, Kazo regained control of its flow. High-demand products were prioritized for replenishment, underperforming inventory was shifted to stores with greater demand, and overall assortment health improved. The result: fresher collections, faster turns, and higher sales.
THE HOW
Onebeat’s algorithms continuously monitored sales signals, restocked shelves with bestsellers, and moved excess stock to where it could sell. This ensured Kazo could thrive in a fast-moving market without overburdening stores with surplus.
“What makes Onebeat invaluable is the precision in optimizing transfers. We’ve increased sales while reducing markdowns, helping us preserve our brand’s premium appeal.”