From cash‑crunch to cash‑flow clarity
Croma
Croma, part of Tata Group’s Infiniti Retail, is India’s leading consumer electronics and durables retailer with more than 100 stores and 7 distribution centers. Despite strong sales growth, the retailer faced a serious problem: negative cash flow. Warehouses were overflowing with slow-moving products, bestsellers were frequently out of stock, and supplier reliability was inconsistent. Though revenues were growing, costs and stock cover were growing faster.
QUICK FACTS
60%
increase in store inventory turns
50%
increase in warehouse inventory turns
20%
leaner assortment without impacting sales
Shifted from negative to positive cash flow
THE CHALLENGE
Croma’s challenge was control. Overstocked warehouses trapped capital, while shelves went empty for high-demand products. Aged ranges clogged stores, and unreliable suppliers made purchasing unpredictable. Without a way to balance depth, breadth, and supplier performance, Croma’s operations had become reactive rather than strategic.
THE OUTCOME
With Onebeat, Croma flipped the equation. Pull-based replenishment reduced overstock, purchasing processes were adapted to supplier realities, and range management phased out aging products before they became dead stock. The outcome was a leaner, more agile supply chain that finally supported positive cash flow.
THE HOW
Onebeat’s AI-driven execution platform provided real-time demand signals, enabling Croma to dynamically adjust replenishment, purchasing, and product lifecycle. For the first time, merchandising and buying teams worked in sync with daily execution to keep shelves fresh and profitable.
“We thought Onebeat would just help us manage store inventory. Instead, it transformed our entire business strategy—delivering results within three months and giving us tighter control over purchasing.”