Odara

Odara used Onebeat’s AI to upscale inventory efficiency & drop inventory holdings by 25%. to replace this: A leading beauty company improved cash management

A leading beauty company improved cash management

Building a Beautiful Balance: Odara used Onebeat’s AI to upscale inventory efficiency & drop inventory holdings by 25%. When the COVID-19 Pandemic challenged Odara’s ambitious growth plans, the omnichannel beauty giant turned to Onebeat to get a handle on their outsized safety stock, optimize replenishment, and revive cashflow.

Within just a few months after starting, Odara experienced considerable operational and financial improvement. Information across the supply chain became available on demand and operations became simpler and easier to control.

QUICK FACTS

The Results: Flawless Inventory Coverage, Voluminous Cashflow

30%

fewer SKUs at stores

25%

reduction in inventory holdings

37%

improvement in sell-through

THE CHALLENGE

The Challenge

Supplying personal and professional beauty products through hundreds of online and brick-and-mortar distributors and retail locations, Odara’s cashflow was severely restricted by increased reliance on safety stock during the pandemic. Odara sought a solution that would accurately align hundreds of thousands of SKUs to local demand as needed, reduce reliance on safety stock, and free up muchneeded capital for continued expansion.

THE OUTCOME

Leveraging AI for the Perfect Product Blend

With Onebeat’s Dynamic Inventory Management and Execution Platform, Odara switched from fixed, forecast-based inventory execution to flexible, demand-driven inventory management for precise, daily stock alignments for each distributor, warehouse, and store.
The Platform’s Dynamic Inventory Target algorithms revealed demand trends and sales drivers at the SKU-store level, enabling Odara to easily identify and pull back inefficient stock and make room for products that meet shopper needs.
Onebeat’s Smart Replenishment prioritized replenishments according to real-time demand and product lead time, easing operational friction between manufacturers, warehouse and stores while cutting out-of-stock sales losses
Onebeat’s Store Transfers reduced store surpluses by signaling where unsold   products could perform and sourcing them from other locations to improve   availability and sell-through.

“Onebeat was exactly what we were looking for – a system that can automatically analyze every SKU, every day, to find the most efficient quantity to hold in each store, not by using inaccurate forecasts, but by using real demand and holding buffer inventory at an aggregate point, our warehouse. Thanks to Onebeat, we freed up more than 30% of our overall inventory, lowered stockouts, and increased our sales!”

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